When The Boston Beer Company (makers of Sam Adams) needed some help on their Twisted Tea® hard iced tea line of products, they called on Idea Trading Company. As part of a complete brand evaluation & product positioning, ITC created work for targeted focus groups including:
• Test market print campaigns
• Billboard designs
• Packaging explorations
• Sample radio ads
Out this research, exploration & development, we designed:
• A complete refresh of the packaging
• A brand new SKU in the form of a 24 oz. can
• A multi-city summer tour