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Idea Trading Company
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  • CraftHaüs Design

Twisted Tea

When The Boston Beer Company (makers of Sam Adams) needed some help on their Twisted Tea® hard iced tea line of products, they called on Idea Trading Company. As part of a complete brand evaluation & product positioning, ITC created work for targeted focus groups including:

• Test market print campaigns
• Billboard designs
• Packaging explorations
• Sample radio ads

Out this research, exploration & development, we designed:

• A complete refresh of the packaging
• A brand new SKU in the form of a 24 oz. can
• A multi-city summer tour

Twisted.jpg
TT_tour1.jpg
TT_tour2.jpg

Myriah Conroy
Program Director & Co-founder
(303) 938-1042
myriah@ideatradingcompany.com

John Heins
Creative Director & Co-founder
(303) 859-8881
john@ideatradingcompany.com